Selfi. a local label you need to know about.


I first discovered Selfi at Mememe in Joburg. I found the perfect Winter dress. A navy shirt dress with a grey collar, pockets and long sleeves. So comfy and easy to throw on with stockings and boots.

I love their whole range and have just spotted some of their new garments hot off the SA Fashion week cat walk (See below). All their clothes seem wearable and comfortable but have such nice details. This is definitely a local label you’ve got to keep an eye out for.

I wear this dress a lot when i’m taking pictures at weddings and events. It’s simple but still stylish, and it has such nice pockets to hold spare batteries and memory cards.

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