I recently discovered Mayflower Supply Co and although it’s not a new concept I think it’s excellently executed.
“Mayflower Supply is an online shop selling hand picked vintage clothing, shoes and accessories with a nod to New England sensibilities.
Named after the ship that brought owner Liz Hull’s ancestors to the new world in 1620, Mayflower Supply focuses on classic pieces with sound construction, and unique but wearable vintage sourced from all over New England. Our goal is to dress you like a Kennedy on a Pilgrim’s budget.”
All of the items are already sold, but I just love the look book. Beautifully shot by Greg Wasserstrom.