Design Fashion

AKEDO Online



If you haven’t heard of Akedo yet, you might be living under rock. Akedo is the brainchild of Eleni Labrou (we grew up together!), a contemporary brand that brings to life Eleni’s design philosophy: the fine line between weird and sophisticated design.

After a couple of successful ranges she has extended the Akedo brand to bring South Africa (and the world) Akedo Online! An online store that will be a reservoir of young, talented fashion designers and artists.

“AKEDO Online wants to blur the lines between fashion, art and commerce. Like the brands manifesto, which hinges on expression the store will allow each designer and artist the opportunity to share in a community that is not explicitly commercial but a community that now has a platform to convert real commerce.”

The official launch of AKEDO Online is this week Thursday evening at the Alex Theatre which will include a digital art exhibition and fashion show.

Online has changed our world but there’s nothing like seeing something in real life, seeing sizes and feeling textures. I think it’s going to be incredible event so make sure you don’t miss it!

Event details below, buy your tickets here or at the door.



Designers Line Up: 
– Rayne
– Oath
– L.A.N.D
– Jenevieve Lyons
– Vuuren
– Anmari Honiball
– Samantha Constable
– Jana+Koos X
– Augustine

– Jana & Koos
– Shaun Hill
– Rikus Ferreira
– Skullboy
– Koos Van Der Wat
– Molly Steven

DJ’s playing at the launch
– The Mighty
– Lil Bow
– Musical Chairs
– Penthouse

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