Daniel Wellington



Do you guys wear a watch?

I haven’t worn a watch since I was 16 and then it was a purple Tomato watch (Remember those?). Well after my Tomato watch I just used my cell phone for the time. Easy right? Until I spotted these Daniel Wellington watches! (Hearts for eyes!)

DW watches feel grown up, stylish, minimalistic and classic all at the same time. Read a little bit about the story behind DW (It’s a goodie).

Who is Daniel Wellington?

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be genteel but still relaxed and unpretentious. He had an impeccable style and loved to wear his watches on old weathered NATO straps. His name? Well, Daniel Wellington, of course.

A strong friendship emerged between the two, and our founder was inspired not only by the man’s many great life stories but also by his class and timeless style of fashion.

The preppy trend is bigger than ever before but we felt that there was an empty space in the watch market. There was something missing and the Daniel Wellington team aims to fill that gap.

Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch.

When Filips line of watches then came to be launched, it was therefore no insecurity that the brand would be named after Daniel Wellington.




I love the big face, rose gold detail (you can choose silver or gold) and beautiful leather straps. They also have fun interchangeable straps if you’re bored or feel like being nautical for a weekend.

I got the Classic St Andrews watch in Rose Gold and I must say I love this new grown up addition to my outfit.

Go have a look at their full range here online, and if you want one of these beauties I have a special discount code just for you.

Just use emmajane14’ when you check out for 15% off!

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  • Reply
    Cheron Capazorio
    November 11, 2014 at 10:12 am

    Did you order off this website? I am in love with their watches.So, so beautiful!

    • Reply
      November 11, 2014 at 10:39 am

      Yes order off their website. It shipped to me in less than a week! Such fast service!

  • Reply
    November 11, 2014 at 10:26 am

    Oh my i have been envying these watches over Instagram this entire year!!!!! If I order through their website, how will it get to me in SA?

    • Reply
      November 11, 2014 at 10:40 am

      They will ship it to you! Free shipping but there will be import duties (the nice thing is you get to minus 20% off the price for their local Swedish VAT). So it helps a bit!

  • Reply
    Odete Da Silva
    November 11, 2014 at 10:28 am

    Not to sound daft, where are we ordering from? Their website?

    • Reply
      November 11, 2014 at 10:39 am

      On their website 🙂 The link is above the code!

  • Reply
    November 11, 2014 at 12:12 pm

    Oh. They are beautiful!

  • Reply
    Bron- [vanilla]photography
    November 11, 2014 at 1:21 pm

    oh my!! adore this!!! i think i just found my christmas pressi…

  • Reply
    Tina-Louise Rabie
    November 17, 2014 at 8:03 pm

    Do you perhaps know what the import duties are roughly and how this works? Do you pay it when you order the item or once it’s delivered?

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