I love the Velskoen drive in! so much.. i've had so many cool memories there from when i was little til the other day.. ah! its such a novelty that i dont think i will get over : ) thats why i picked it when we had to choose a small weird kind of business to do an ad campaign for.
uh i'm not gonna give you my whole rationale but basically my objective was to fight competition and create more awareness of the drive in and its unique selling points ie. at the drive in there are no rules.. you can wear whatever you want, eat whatever you want - do whatever you want and no ones watching you, you're in the privacy of your own car! So i have 3 ads in which i have different stereotypes at the drive in letting their guards down and revealing their true selves, essentially breaking the stereotype.. enjoy!
THANK YOU: Natalie, Michelle, Jarred, Steve, Matt and Dylan :)